A big order, a big idea

Berlin is moving — thanks to humor, heart and high performance

How 4,500 electric motors, a dose of self-irony and lots of creativity became an award-winning advertising film.

Mission Berlin: TSA, technology — and a lot of speed

When Traktionssysteme Austria (TSA) won the contract for 4,500 electric motors for the Berlin subway, it was clear that this was a project with range — in the truest sense of the word. But how do you tell a technical success story in such a way that it is more than just figures, data and facts?
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‍Our answer: With humor. With style. With storytelling.

‍Together with TSA, we have developed a film concept that throws the classic image film overboard — and instead inspires with winks, self-irony and cinematic diversity.

Under the motto “Traction Special Agents,” TSA is declared a powerful special unit — with the task of saving Berlin from a standstill.

The film takes the audience on a fast-paced journey through factory halls, language courses, party rooms and even a model railroad test track — always with a wink, always surprising. What seems completely absurd at first glance turns out to be a well-thought-out, creative brand experience: technological strength, international expertise, innovative spirit — packaged in a video that makes you want more.

How we work: From idea to viral moment

At the beginning there was a briefing — at the end a story that is completely TSA and at the same time completely different. Our team thinks outside the box, asks questions, creates scenes. Always with the aim of showing not only what a company does, but how it thinks.
Whether drone flights in a test room, cheerleaders on forklifts or Berliners in a language course — every scene was created with attention to detail and cinematic precision. The shoot was like the movie itself: full of energy, ideas and real team spirit.
A good editing tells the story with rhythm and punchlines. Our fine-tuning ensured that the film not only shines technically, but also has an emotional effect — and works virally.

The result: A film that is award-winning — and makes Berlin smile

The clip was not only a hit with TSA and BVG, but also impressed the jury of the Humorus Award 2022. The message was received — not only in Berlin, but by everyone who wants to rethink industrial communication.

What counts for us is creativity with substance. We think of stories from the point of view of people, combine strong ideas with clear dramaturgy — and implement them in such a way that they spark both visually and in terms of content.

Because that's exactly what we love: When companies have the courage to tell a different story. And we help them to appear professional, approachable and memorable.

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