A unique way of working and brand message

Creative implementation with innovative visual language

The Schönherr law firm's image film uses creative imagery and a symbolic, infinite table to visually represent the firm's focused and precise way of working.

Straight to the Point: The image film as a reflection of the firm's identity
For the production of the Schönherr law firm's image film, we rely on an innovative and at the same time concise implementation that impressively showcases both the law firm's expertise and its brand message “Straight to the Point.” The focus is on a creative visual language that symbolically depicts the everyday work of lawyers without resorting to classic office photos.

Conceptual and editorial implementation
The idea behind the film is to illustrate the precision and efficiency of Schönherr's work through a visual metaphor: An infinitely long table acts as a workplace for lawyers and at the same time represents the flowing, focused work process. From a bird's eye view, the camera glides dynamically across the table, giving the impression of continuity and structure.

Parallel to the movement of the camera, animated information is displayed on the table, which illustrates important aspects of the law firm and how it works. These animations address topics such as subject areas, successes or core competencies and complement the visual language in an informative way. In order to underline Schönherr's stringent working methods and clear focus, an animated dot makes its way across the table in a targeted manner — a direct visualization of the claim “Straight to the Point.”
Technical implementation
The image film requires a close integration of camera technology and animation. To record the flowing camera movements, we use a drone or a crane to achieve the desired bird's eye view. The smooth, smooth movement of the camera creates a modern and professional look and at the same time conveys the efficiency and determination of the law firm.

The technical challenge lies primarily in the precise integration of animations, which are developed in coordination with camera movements and voiceover. To do this, we use a combination of motion graphics and 3D animation to seamlessly integrate the animated point and the displayed information into the scene.
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Script development and narration
The script was deliberately reduced and precisely developed in order to clearly focus on the visual language and animations. The voiceover acts as an addition and guides the viewer through the film with clear, informative statements. It explains the visually presented content and reinforces the film's central theme: precision and targeted work, in line with the claim “Straight to the Point.”

In summary, the image film visualizes the Schönherr law firm's working methods in a modern, aesthetic and at the same time informative way through the endless table, animated information and precise camera work.

Mountainmaster
film production

Lützowgasse 14
1140 Vienna
office@mountainmaster.at

St.-Wolfgangs-Platz 9a
81669 Munich

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